Ensuring that you can target the correct recipient, one with an interest or application to your product or service is the top priority in selecting a consumer email list.
The most significant aspect of current consumer email lists is the legal requirements placed on the lists themselves. Has the recipient opted to receive emails from a third party or unknown sender. If they have, is a date recorded on that agreement. There is considerable effort being brought onto suppliers and list owners who do not adhere to the legal issues of a consumer mail list.
Profile selections include age, income, marital status, finance, travel, readership, occupation , interests, hobbies etc. But there are lists that offer a more improved target. Examples are where they shop, property owned, money invested, usage of energy, Types of drink, Types of car and how old. There are other lists that are hard to find but excellent in targeting. Medical illness by type, disabilities, what they buy online, gambling, opportunity seekers etc. The possibilities are endless and the correct choice difficult.