Direct Marketing Articles & Guides
Over the years we have been asked many questions time and time again, we have started this knowledge base as a platform to allow us to give you some of our knowledge that we feel will help you in your marketing efforts.
10 Considerations in Choosing the Right Marketing Data for You
Choosing the right marketing data will directly impact the success or failure of your marketing campaign. Below are 10 questions to consider when [...]
6 Ways Data Cleansing Will Grow Your Business
Businesses spend a lot of time and money collecting data and building their prospect databases yet many of these [...]
6 Reasons Direct Mail is Still So Powerful
Direct mail has been around for a long time, and yet with the advent of a new medium, people continue to declare it [...]
7 Steps to Buying the Perfect Marketing List
Buying marketing lists often is considered after the rest of the marketing campaign is prepped, yet using wrong data will result in your [...]
The Numbers Game of Copywriting
We all know, it's not only about what you say, it's about how you say it. Writing effective sales copy requires much more than [...]
Successful Direct Marketing
There's more to successful direct marketing than buying a mailing list. Millions of companies worldwide are potentially losing thousands of pounds through ill-thought out [...]
Keeping Your Print Out Of The Bin
Never underestimate the importance of first impressions. Don't forget - the sell starts the moment your mailing lands on your prospect's floor or desk. [...]
Test. Test. Test
Everyone has an opinion about something: "The copy is too long... The yellow text is too bright..." But in truth, what do opinions really [...]
Design vs Copy – Direct Marketing & Email Tips
When you are creating an email for your marketing campaign, or designing a new flyer for your next direct marketing campaign, what are [...]
Consumer Master File
Reach Your Target Audience in the Comfort of Their Own Home Get your message to individuals away from the noise of the office. This [...]