Direct Marketing Articles & Guides
Over the years we have been asked many questions time and time again, we have started this knowledge base as a platform to allow us to give you some of our knowledge that we feel will help you in your marketing efforts.
Consumer Email File
Reach Your Target Audience in the Comfort of Their Own Home Get your message to individuals away from the noise of the office. This [...]
Business Email File
Currently the largest source of UK business email addresses, the database is positioned perfectly to help you market your or your clients business. [...]
Business Master File
Standing at over 3.1 million, this database provides a comprehensive view of the UK business market. Using a unique business classification system as [...]
Effective Markets – Sales Series Part 9
WHO SHOULD “THE SUCCESSFUL SALESPERSON” SELL TO? Who are the best prospect to sell to (and why)? The main answer is obviously application [...]
Knowledge – Sales Series Part 8
It is not necessarily the knowledge of the product that provides the route to success. It is however compulsory to know as much [...]
Organisation – Sales Series Part 7
Have you ever seen inside the car of many sales people, or looked in the boot? Have you ever had the experience of [...]
Preparation – Sales Series Part 6
As with any form of business or activity, one needs to think out the plan, to prepare the ground. Before meeting or communicating with [...]
Objectives – Sales Series Part 5
When I do my garden at home, I plant the seeds and the bulbs as per the packet instructions, but [...]
The Marketing Mix in Relation to Selling – Sales Series Part 4
The term “marketing mix” is a term to describe how businesses promote their products and services or how customers [...]
The 80/20 Rule – Sales Series Part 3
All businesses, whether they like it or not, have to live with the phenomenon called the 80/20 Rule. It [...]