UK Consumer Demographics

Home/Knowledgebase/UK Consumer Demographics
UK Consumer Demographics

UK Consumer Demographics

UK Consumer Demographics

Demographic classifications in the UK refer to the social grade definitions, which are used to describe, measure and classify people of different social grade and income and earnings levels, for market research, social commentary, lifestyle statistics, and statistical research and analysis.

The National Readership Survey (NRS) is a non-profit but commercial British survey concerned with monitoring, analyzing and providing estimates on the number and nature of people who read Britain’s newspapers and consumer magazines. It is funded by the UK Institute of Practitioners in Advertising (IPA), Newspaper Publishers Association (NPA), and Periodical Publishers Association (PPA).

The social grade definitions by the NRS are widely used as a generic reference series for classifying and describing social classes, especially for consumer targeting and consumer market research by the advertising UK media and publishing sectors.

Social Grade Social Status Occupation
A Upper Middle Class higher managerial, administrative or professional
B Middle Class intermediate managerial, administrative or professional
C1 Lower Middle Class supervisory or clerical, junior managerial, administrative or professional
C2 Skilled Working Class skilled manual workers
D Working Class semi and unskilled manual workers
E Those at lowest level of subsistence state pensioners or widows (no other earner), casual or lowest grade workers