Construction Lists (B2B)

There are many ways in which businesses choose the type of prospect they want to target.  Ideally this would be through research of past customers and previous marketing campaigns or based on new market research that identifies a new niche that has previously been missed.  Knowing who you are targeting should produce the best and most consistent results, allowing you to keep building on previous successes.  At WhichList2 we specialising in taking your profile of prospects and identifying and extracting those prospects from within high quality marketing databases.

Every construction list has it’s own quirks and nuances, and it is these differences that can make your selections turn a good database bad.  A simple example is a common request we receive is for builders, now this will give you around 36k matches.  But is that really who you want, or do you really need only house builders, or restoration builders, what about size of the companies, when you specified builders did you have in mind to one-man trade contractors or large construction companies with dedicated departments?  We will help guide you through your choices and select the right construction database to match your needs.

When selecting your banking and financial company lists by geography, there are numerous options that can be used.  As many companies are restricted by sales territories or travel distance, we offer the ability to specify specific postcode areas or radiate out a desired number of miles from a given postcode.  Of course standard selections such as town, county, country, region are available as well as many popular geographic selections such as inside the M25 or M4 corridor.

Choosing the size of a company that you wish to market to is now always as easy as you would think.  The majority of businesses that we deal with originally wish to select businesses by their turnover, but this can be misleading particularly within the construction industry.  Example issues:

• A two-man construction can be in control of 200 sub contractors but will be classed on a database as a two-man company.
• Records sent to Companies House only include Ltd and PLC companies. These records thus exclude the non-limited business.
• Records within Companies house can be submitted on behalf of a large group of companies, often submitted by accountants and taking up to two years before being published.

Certainly, selecting by permanent employees is more accurate but if those employees are on one site, it may be better selecting head offices and excluding branches.  This is where we can help to find you the best solution.