Current research suggests that data decays at an average of 30% per year, meaning without routine maintenance, your customer / prospect database one of your most valuable assets is becoming worthless.
There are also legal requirements that you need to be aware of, and act upon. Things such as TPS suppression are required by law, and with the introduction of the GDPR the need to maintain accurate and clean data has never been more important.
WhichList2 offers 3 specific services to keep your data in tip top shape. Our data cleansing will clean your database of old inaccurate data, suppress opt out data, and format your database to make it more workable. Our data appending service will fill in the blanks in your database and can add extra information that will help you to get more value our of your data. Finally our latest service of email verification can check your emails are formatted correctly & then test them to ensure the are live and working.