It is absolutely necessary to ensure what you say in the subject line is followed through in the email design.
READ YOUR CONTENT ALOUD
Would you say this to any prospect you met face to face and expect a result?
Content is about making your message and required action to be clear and simple. It might be interesting to the designer or marketing team, but the recipient does not wish to read jargon, irrelevant text, nor do they want to search the pages. The recipient needs to be informed quickly and clearly understand what you are offering and why. The message needs to follow on from the subject line and be easy to see what the next step is.
The basic email design is to create interest and the prospect needs to be motivated towards a more fuller understanding of what you offer. Links to a specific offer or extra information are invaluable elements to your email. A more successful link is to a landing page specifically designed to compliment the email. At this page a response coupon or a focused specific offer can be more fully expanded. Whatever method is used, the prospect needs “leading” in an interesting and exciting way to your required objective.
We are always happy to review your content. We know that graphics have a place, we know about headlines, we know about readership priorities and colours.