Nobody would ever believe that a prospect communicated to in a cold manner by an unknown company or salesman would be enthusiastically received, or would they?
Certainly many companies send out email exercises on a mass basis, with a view to fully expecting a avalanche of interest. Sales at its most basic levels of years ago were built on developing relationships. The most opened email will always be from a friend or one that offers you something of value. The email from a trusted sender or a supplier that you know is writing to tell you something of interest. An established relationship is not the result of a one off, cold message from an unknown source to a cold, unknown recipient. A recipient needs to learn that this sender has the needs of his recipient at heart. He wants to help and to provide messages of value. He wants to portray sincere benefits. There needs to be a common denominator that links each message and which the recipient becomes to respect and has a desire to read. This can only be achieved slowly, with patience On line sales from a brand may well work successfully but selling commercially requires a trust and respect from the buyer and client understanding from the seller. That scenario cannot be achieved on a one off communication. A campaign built around repeated communication and offering advice and service ( not selling ) will achieve results on an increasing basis and this can be monitored by investigating tracking report figures.