Common problems with databases
- Partial / Incomplete data – missing personal details such as telephone numbers, postcodes & emails can means missed opportunities, and wasting of your time.
- Errors in data – misspellings & mistypes can affect your response rates and tarnish your company’s image.
Incorrectly formatted addresses – wrongly entered data, poor data imports and lazy entry can result in poor response rates and your company image damaged.
- Out of date data – over time your database decays. As people move & companies change your data can become obsolete resulting in high bounce rates, returned mail and a poor company image.
Illegal data – even if you have compiled your own database, it is still subject to various laws. Neglecting to screen against suppression files such as the TPS (Telephone Preference Service) can result in heavy fines and possible prosecution if found in breach.