How can a data health check help me?
Identify illegal data – database elements such as telephone numbers are subject to strict laws and maintaining compliance can save you from incurring large fines.
Identify missing data – by analysing your database we will identify areas that are missing data.
Identify incorrect addresses – what use is an address if when you post an item it doesn’t arrive. Completing and correctly formatting addresses ensure a higher delivery rate.
Identify out of date data – data decays at around 30% per year, using industry suppression files we will identify customers that have moved, their business has closed down or are now deceased.
Identify invalid emails – sending emails to invalid & incorrect emails can cause lower delivery rates across the whole broadcast. Identifying these will increase response rates and save money.