Direct Marketing List FAQ’s
To help you get the most out of our mailing lists we have some extra information to help you put your direct marketing campaign together.
Whilst some people will respond after your initial contact, research shows that most people are contacted at least twice before they buy. Additional contact fields give you the opportunity to follow up on your initial impact, building on the interest already generated with the objective of progressing towards a sale.
These initials stand for the Mail Preference Scheme, the Telephone Preference Scheme, the Corporate Telephone Preference Scheme and the Fax Preference Scheme. These are suppression files, listing all people who do not wish to receive information via mail, telephone and fax. All data is legally required to be passed through these schemes regularly to ensure the relevant records are removed.
The Standard Industrial Classification (SIC) Code refers to a numerical code that is used to specify which industry a company belongs to. Lists are often selected by SIC code for clarity.
Every mailing list bought includes bogus records – i.e. the seeds. If a client illegally uses a list more times than they have paid for, or after the expiration date, the seeds will alert the supplier to the offence.
As soon as a record responds to you they become part of your customer database. This means you are able to contact them as often as you want.
The period over which you can use the list varies between suppliers. At WhichList2, multi-use refers to a twelve month period within which you can use the data as many times as you wish.
This is a list which you are only permitted to use once. If the list contains two or more contact fields, e.g. mailing address and phone number, you are allowed to contact the prospect once by post and once by telephone.