Banking & Financial Services Lists (B2B)

There are many ways in which businesses choose the type of prospect they want to target.  Ideally this would be through research of past customers and previous marketing campaigns or based on new market research that identifies a new niche that has previously been missed.  Knowing who you are targeting should produce the best and most consistent results, allowing you to keep building on previous successes.  At WhichList2 we specialising in taking your profile of prospects and identifying and extracting those prospects from within high quality marketing databases.

Every banking and financial list has it’s own quirks and nuances, and it is these differences that can make your selections turn a good database bad.   We will help guide you through your choices and select the right banking and financial database to match your needs.

When selecting your construction lists by geography, there are numerous options that can be used.  As many financial companies have restricted by sales territories or travel distance, we offer the ability to specify specific postcode areas or radiate out a desired number of miles from a given postcode.  Of course standard selections such as town, county, country, region are available as well as many popular geographic selections such as inside the M25 or M4 corridor.

Choosing the size of a company that you wish to market to is now always as easy as you would think.  The majority of businesses that we deal with originally wish to select businesses by their turnover, but this can be misleading.  Example issues:

• Records sent to Companies House only include Ltd and PLC companies. These records thus exclude the non-limited business.
• Records within Companies house can be submitted on behalf of a large group of companies, often submitted by accountants and taking up to two years before being published.

Certainly, selecting by permanent employees is more accurate but again especially in construction if those employees are on one site, it may be better selecting head offices and excluding branches.  This is where we can help to find you the best solution.