Making marketing work effectively and work cost effectively is quite a task. Marketing can be an expensive item to any company’s overheads and needs to be conducted in a manner that creates income not deficits.
How many clients do you have on your database? Do you know the percentage this is of ALL the possible individuals or companies that use your service / product?
To focus on your clients in terms of profile ( line of business, size of company, Geography OR for consumers the age, income, lifestyle, readership etc ) and to understand to whom your current marketing is aimed towards, are two significant first questions.
Based on all of the above, one must then ask how easy is it to get more leads. The answer is a lot easier when you understand the potential available.
A further two questions is –
Are there any marketing plans to use third parties to sell your services / products?
AND is there any routes to up selling any current clients?.