The only readers we get are people whom our subject interests No one reads for amusement, long or short. Consider them as prospects before you seeking info. Give them enough to get action. Measure by salesman standards. One seeks sales not applause.
When you plan an advert, think of a typical buyer. Your subject and headline matter.
Know their interests, what they need or want NOT your knowledge
The best selling is asking no one to buy. Be inventive in headlines, people read them.
People are impressed by top prices, top people, top fashion, top paintings
The most cost effective route to prospects
Lists at £5000 per 1000
A tip – talk to Ted Jones for a sale